Know Your Cookie Consent Requirements for Google Analytics
Google Analytics (GA) is a valuable tool for businesses as it helps collect insights on the customer journey, experience, and customer retention. The tool allows for making informed decisions that help with the growth of a business. Since GA deals with visitors ’ da ta , it is subject to privacy regulations . Therefore, w ebsites (or mobile apps) that use its service s to capture insights on visitors from the EU countries must comply with the GDPR and ePrivacy Directive. In terms of cookie consent with Google Analytics , businesses should implement ways to inform website (or app) visitors of its use and respect their privacy consent. After all, GA is a third-party integration that uses cookies for collecting user information. Google Analytics: Yes, or No? G A is a statist ical web analytics service that allows businesses to collect data from websites and apps to create visitor insights and customer behavior reports. It also provides tools that help businesses track w