Know Your Cookie Consent Requirements for Google Analytics
Google Analytics (GA) is a valuable tool for businesses as it helps collect insights on the customer journey, experience, and customer retention. The tool allows for making informed decisions that help with the growth of a business. Since GA deals with visitors ’ da ta , it is subject to privacy regulations . Therefore, w ebsites (or mobile apps) that use its service s to capture insights on visitors from the EU countries must comply with the GDPR and ePrivacy Directive. In terms of cookie consent with Google Analytics , businesses should implement ways to inform website (or app) visitors of its use and respect their privacy consent. After all, GA is a third-party integration that uses cookies for collecting user information. Google Analytics: Yes, or No? G A is a statist ical web analytics service that allows businesses to collect data from websites and apps to create visitor insights and customer behavior reports. It also provides tools that...