Cookie Consent Must-Haves for Your Website

A cookie consent banner is the best way to keep your business data privacy compliant. Around the world, more countries and states are implementing strict laws that protect your customers and give them more control over how their data is shared, stored, and handled.   

  

There are a few ways you can check cookie compliance on your website, but we'll get into that later. Let's now go over the basics to see how simple it is to follow the laws, no matter where your end users are accessing your website. That way, you can quickly get back to doing what matters most: running a successful business!   

  

What is a cookie banner?  


A cookie banner is a pop-up that appears on your website when end users visit it. It allows people to accept or decline all cookies your website uses, a clearly outlined cookie policy, and a way to manage preferences or contact you if information needs to be corrected or deleted.   

  

Why do I need a cookie banner?   


Many data privacy laws, including the General Data Protection Act (GDPR), the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Privacy Act (VCDPA), and more, all require a cookie banner to be compliant.   

  

In the past, some business owners have used complicated language, pre-ticked acceptance boxes, or downright didn't offer a cookie banner. This took power away from consumers and often led them to accept agreements they needed help understanding. However, data privacy is now top of mind for many lawmakers and regulatory bodies. They are cracking down and adding more nuances to the law. This also goes hand-in-hand with raised consumer awareness of how important their data privacy is. People want to trust the companies they do business with – and complete transparency is vital in making that happen.   

  

What's the difference between a good cookie banner and a non-compliant one?  


It's not good enough to have a pop-up on your site. To begin with, you'll need the following:   

  

  • A clear, concise, and understandable cookie policy  

  • Options for accepting, declining, and managing preferences  

  • A way to contact your company   

  • Branded colors and your company logo give users an excellent visual experience and an apparent reference to your company.  

  

As we mentioned just earlier, non-compliant cookie banners often contain mistakes like:   

  

  • Complicated language  

  • Pre-ticked acceptance boxes  

  • No way for users to opt out or decline cookies  

  • A confusing path to preference management   

  

Even though laws around the country have different regulations, they are very similar. Whew! This makes it easy to gain a quick, basic understanding of what you'll need. Then, you'll need to optimize your cookie banner per region. For instance, the GDPR typically operates on an opt-in basis, while the CCPA and CPRA both operate on an opt-out basis.   

  

A cookie banner should give you options on the back end (when you set it up) to ensure this is automatically applied according to your website visitors' location.   

  

These data privacy laws also have different rules about what kind of cookies you can use and how. For instance, there are strictly necessary, third-party, and first-party cookies. Understanding them could be the difference between compliance or a series of hefty fines and penalties!  

 

No one wants either of those things for their business. As you begin your journey to avoiding them, we suggest you begin with checking your cookie usage. You can do that with a free tool from Adzapier. It only takes seconds to get a good overview of which cookies your site is using.  

  

How can I implement a cookie banner on my site?   


A solid cookie tool will make it easy for you to set up and implement a cookie banner on your website. It can also be part of a Consent Management Platform (CMP), which covers more data privacy compliance tools.  

 

Consent management includes both the policies you adopt for managing user consent and the technical implementation that allows the user to make decisions. 

 

Most of the time, you'll be able to set this up quite quickly. Data privacy experts have been doing this for years and know exactly how to get you started.   

  

Final take…   


At Adzapier, we offer various solutions to help you manage your data privacy needs. Our friendly experts can give you a free demo of our products. Whether you are interested in exploring a cookie banner or want more information about a CMP (the total data privacy and compliance package), we can walk you through the differences in just about 30 minutes. Peace of mind in under an hour? Yes, please!  

  

The best part? When you sign up for a solution from Adzapier, we'll immediately throw in 14 days of free compliance. That means you can face a financial obligation once you're confident you have the right tools for your company. Well, what are you waiting for? Get started today!   

  


Schedule a Demo  

  

  

  

Location: United States

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